Ever since I started writing blog entries, my friends have been begging me to write about «супер-пупер». This expression is similar to “super-duper” in meaning but, because of the obvious references, it sounds much funnier in English. The first time they heard me saying it, they could not stop laughing.

Just like in English, «супер-пупер» is formed in consonance with «супер» "super". I wonder why it is «пупер», though. Maybe it has something to do with «пуп» or «пупок», "belly button." In Russian «Пуп Земли» means "The Navel of the Earth", a cosmological notion of the center of the world in various religious and mythological traditions. It is a very important and holy place, a place where God sits. (source) It might be a little too far fetched but it seems that «супер-пупер», which essentially means "the greatest", is associated with the holy place.

As it often happens with slang, expressions come and go; words that seemed so popular just recently are being replaced by the even newer ones. Likewise, «супер-пупер» is no longer a commonly used expression; however, people will not look at you funny if you use it. It will just make them smile.